Incoming call
Ring ring…
The Tan Line Edit
A little reading. A better tan.
Good questions. Interesting bottles. Independent tanning advice, with a point of view.
Step inside The Tan Line Edit →Who’s on the line
Ten years of other people’s tans.
The Tan Line was founded by Adele Upson after more than a decade working in self-tan - developing products, working with manufacturers, building a tanning brand and, most importantly, listening to what people actually want from their tan.
That experience is what sits behind Find My Tan: helping you cut through hundreds of products and find the ones that actually make sense for you.
Our recommendations are based on product fit, not who pays us.
Independent across brands
No brand can buy its way into an answer. Every product is judged on the same product information.
Money never picks the product
Affiliate arrangements and commercial terms never influence which product is selected for you.
Recommendation first, shopping second
We choose the product first. Only then do we look at where you can buy it. The two steps are kept apart on purpose.
When we don't know, we say so
Where the product information can't prove something, we tell you it's unproven rather than rounding it up to a yes.